In 2012, Haley Reggio, the founder of The Social Media Lady, was working as a data entry clerk at an accounting firm in Shreveport, Louisiana. She was a single mother and struggled to support 2 young boys on an entry-level salary. She spent time on Facebook instead of money on sitters. It was during this time, she entered a Facebook contest for the popular local restaurant chain, Podnuh’s Bar-B-Que. She WON! The prize was a shiny new Kindle Fire (see below).
It is rare NOW to win a Facebook contest but in 2012 it was unheard of! The first answer Haley had to have was to the question 'How was the winner selected?" This was followed by many more questions to the lady who administered the contest.
At this time Social Media Manager was not a job, it was something you did in your leisure time. Haley had yet to find her grown-up career but was actively searching! She dismissed the idea having zero desire to be an entrepreneur.
Two years later, in 2014, Haley was climbing the corporate ladder spending 60 hours per week as an outside sales representative. The time away from her kids as well as the substantial child-care costs motivated her to start searching for a different way of doing life. As she browsed Facebook on her Kindle Fire, she remembered the BBQ contest and the nice lady who made a living running Facebook contests.
Haley started this business under the name of Independent Sales Executives, LLC in her dining room. She offered social media publishing, social media account creation, troubleshooting, email marketing, and almost anything else marketing-related for which she could get paid. At one time, she performed follow-up service phone calls for a plumbing company.
She relied heavily on her local BNI chapter - The Closers of Shreveport/Bossier City, Louisiana - to get the word out about the services she was offering. It is the BEST referral networking organization and a great way to launch a new business. We will get into the value of referral marketing in a later blog. Check out their Facebook page that The Social Media Lady sponsors and manages. https://www.facebook.com/BNIClosersShreveport/.
In 2015, she hired administrative staff and began teaching. First, she taught one-on-one classes but graduated to larger classes very quickly. She published 2 class workbooks to accompany those classes. Many of the students were real estate agents, network marketers, and local small businesses from Shreveport, Bossier City, Haughton, Benton, and surrounding areas. These folks still call Haley when they have referrals to give and questions to ask!
This company outgrew not only her dining room but her home completely in 2017. With new employees and larger service offerings, the company's physical footprint had to grow.
The company purchased the studio and started running full-steam ahead! By this time, the company was consistently publishing content daily to Facebook, Instagram, Twitter, LinkedIn, LinkedIn Company, and Google for over 40 clients. We began writing blog articles and increased the quality of the videos produced for our clients.
In 2019, Haley Reggio developed a rare form of cancer forcing her to step away from the business for most of the year. By the skill and dedication of the staff and the grace of God, the business survived. Huge shout out to Darleen Reggio and Megan Warwick for keeping this business alive when Haley was fighting for hers. During some of her downtime, Haley began to dream and plan for the next phase of the business.
After cancer recovery, Haley hired Terra Leigh Bogard, Social Specialist.
Terra Leigh Bogard is our newest team member and Social Specialist. Terra designs graphics, creates and curates content, and works hands-on with clients to create and execute marketing plans with solid social strategy.
Terra was born and raised in Plain Dealing, Louisiana, and joined the Marine Corps upon graduating from Haughton High School in 2001. She was stationed at Camp Pendleton, California, and served one tour in Iraq in 2004. She completed her active duty time and moved back to Louisiana in 2005. Just like most country girls, Terra enjoys hunting, fishing, and riding horseback in her spare time. Terra is also a member of the American Poolplayers Association and competed in the 2018 APA 8-Ball World Championship in Las Vegas.
Terra is married and is the mother to a 12-year old version of herself and a 3-year old American Staffordshire Terrier. Terra became an ambassador for The Mary Kay Foundation, an organization dedicated to eliminating cancer and ending domestic violence, after losing her Mom to Lung cancer in April of 2019.
Keep this company on your radar over the next several years. We have GREAT things planned for the growth and development of this company, the social media industry, and entrepreneurs all over the globe.
Learn more about our Packages and Pricing by clicking here. We offer a wide range of services from simple content creation and publishing through entire customized packages with weekly blogging and a monthly photography session. Every company is different and deserves a social media marketing solution designed specifically with it's goals in mind.
Would you like to speak to someone about a customized social media management package for your business? Click here to Schedule with Calendly.
The Social Media Lady is a constantly adapting social media agency that gets excited to exceed our clients' expectations. We serve the most value to those businesses without a social media professional on-staff. We enjoy the unusual but can make stodgy look stimulating. We want people to compliment your content. (C) 2020, Shreveport, Louisiana.
Contact Us: firstname.lastname@example.org, (318) 550-3687