The internet provides business owners with the ability to connect with potential clients from around the world. That's outstanding, but unfortunately, this vast marketplace also creates an environment where less than genuine people operate. One vital element that can help prevent these operators from gaining more traction online is social proof.
Social proof is a concept that people are likely to conform to behavioral norms that lead them to get accepted, liked, or approved by others or by society.
Regarding online marketing, high quantity in likes/followers, testimonials by connections, and multiple 5-star reviews are examples of social proof in action. When you see that other people are happy with their decision to buy from a vendor, you will purchase with more confidence.
In a nutshell, social proof is like borrowing influence from someone else to help persuade potential customers to buy or try services. For example, if a person buys a drink because Thor says, "This drink, I like it. Another!" then that person has weighed that decision using social proof.
According to data from the Small Business Administration, in 2019, there were 3.7 million small businesses in the United States. That is a lot of competition. It is an enormous task to place your business at the forefront of the prospective client's minds. Positive reviews on your site and trusted sites like Google My Business, Facebook, Yelp, Angie's List, and others help to establish a credible reputation and attract new clientele to your doors. Building social proof can put you miles ahead of your competitors in online searches.
Does your current state rank you high or low on the social proof scale?
Look at your competitors' profiles. How do you compare?
Any company that wants to become a social superhero will find that social proof is their secret weapon.
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