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Your Social Media Strategy

In today's world, it is almost impossible for any business to thrive without social media. At the same time, having a social media presence without an appropriate strategy can be just as damaging as having none. But have no fear, social media is the lowest-cost and most cost-effective method of connecting with customers and creating brand awareness. 

Quite often, business owners become overwhelmed maintaining their social profiles. Most enter the social media space without a definite plan and ultimately leave under the impression that it "just isn't for me and my business." Those with a strategy, find it to be "too time-consuming," and slowly reduce posting frequency to zero.

Why do some businesses thrive by using social media as a marketing platform, while others do not?

How can you successfully market your brand on social media while running your business?

The answer to both questions is simple. Hire a Social Specialist.

Social Specialist

A Social Specialist specializes in Social Media Strategy.

We make your social media work for you so that you can work your business. We work behind the scenes to maximize your profits by expanding your brand's reach, allowing you to focus your time and energy to running a successful business.

The brands you see thriving in the social media space are thriving because the business owner hired a Social Specialist to strategize, execute, and analyze custom social media plans for them.

Who, what, when, where, and how? Frequently overlooked, this is the foundation of a successful Social Media Marketing strategy and will determine the overall success of your brand's social media presence.

Social Media Strategy: Who, what, where, when, and how?

    1. Who is your audience?
      1. Someone who is in the market for the products/services you offer.
      2. Imagine your ideal customer.
        1. Demographics: Age, race, gender, income, education, homeownership, marital/relationship status, family size.
        2. Geographic location (unlimited potential with social media).
        3. Interests.
        4. Behaviors: Mobile or desktop user, online shopper, or in-store shopper.
      3. What to post? What type of content does your ideal customer want to see and share?
      4. When to post? What times are your ideal customer most active? Morning, afternoon, or evening.
      5. Where to post? *demographics will factor into this* The platform that your ideal customer is most active. Facebook, Instagram, LinkedIn, YouTube.
      6. How often to post? The number of times per week content should publish to reach your ideal customer.
    2. Do you have time to devote to your social media business pages?
      1. Research the who, what, where, when, and how.
      2. Creating 'scroll stopping' content.
        1. Multiple categories.
          1. Your audience does not want to be sold.
          2. Make it personal. Connect with your audience.
        2. Use eye-catching graphics that represent your brand.
      3. Targeting - Make sure your 'ideal customer sees your content.'
      4. Engage with your customers.
        1. Respond to their comments.
        2. Reply to their messages.
      5. Be in the 'know.'
        1. Know the latest (everchanging) trends.
        2. Know the (everchanging) social media algorithms.
          1. What to avoid.
          2. Use them to your advantage.
        3. Monitor your social media insights and adjust accordingly.
          1. What your audience is responding to.
          2. What content is getting the most/least engagement?
          3. Are you gaining/losing followers?

So, how do you know if you need a Social Specialist? Well, it is simple! If you know the 'who, what, when, where, and how,' and have the extra time to devote to your brand's social media pages; you do not need a Social Specialist. But, you probably don't have the time to do all that. You need to hire a Social Specialist.

Hello! My name is Terra Leigh. I am a Social Specialist with The Social Media Lady. We are a locally owned and operated small business, specializing in Social Media Management and Advertising. I would be happy to discuss any questions you may have after reading this article!

If you want help with audience selection or social media management services, you have nothing to lose - and everything to gain by speaking with an expert. Schedule a consultation today

The Social Media Lady is a constantly adapting social media agency that gets excited to exceed our clients' expectations. We serve the most value to those businesses without a social media professional on-staff.  We enjoy the unusual but can make stodgy look stimulating.  We want people to compliment your content. (C) 2020, Shreveport, Louisiana. 

Contact Us:, (318) 550-3687

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