How can you know if what we are showing you is any good? I put together a list of some critical elements of an excellent social media post, so you know what to look for in our portfolio.
Goal. What is the reason for your post? Your plan will be to engage your audience in a conversation about your services or products most of the time. There are other goals, however. You may urge your audience to register for an event or sign up for your email list. Whatever your goal, make sure you include a clear call to action to perform the desired deed.
Visual. You can choose a video or still graphics. Still, time and time again, it has been proven that posts with a visual perform better than text-only. You do not have to be a professional graphic designer to create scroll-stopping visuals. It should, of course, work towards completing your goal. The easiest way to do this is to use pre-existing templates in Canva.com. If you are not familiar with this free tool, you should try it out! If you use my link here, we can both get a free credit to use in premium designs. I have been using Canva for over 5 years professionally for my business. I have not needed a subscription to Adobe PhotoShop because Canva has performed every graphic design function we have required. Canva Referral Link: https://www.canva.com/join/qxb-hzw-dqn
Keywords. Although it makes perfect sense to purposefully include keywords in all posts, it is so quickly (and often) forgotten! Search engines and search functions within social sites index keywords. Include your geographic locations, your products/services, and taglines repeatedly in your regular posts.
Hashtags. Hashtags function as search terms on most major social platforms. Using hashtags will help you be found by associating yourself with those terms. Add specific hashtags to your social media posts based on how you want to be found.
Content Variation. One of the first things learned by any person performing social media management or marketing for a business or organization is to vary the content. You must appeal to multiple audience segments and will use different types of content to engage them. We accomplish this by scheduling software and organizing content into categories. We highly recommend Cloud Campaign software. Here is a link to learn more and sign-up! https://cloudcampaign.io?fp_ref=haley81
These posts were designed to be shared and have the client's name, page link, and brand travel with every share. You will also see that it includes several keywords as hashtags as well as the client's website.
3 State Harley-Davidson
https://www.facebook.com/3StateHarleyDavidson
https://3stateharley.com/
Gourmet Grazin'
https://www.facebook.com/gourmetgrazin318
https://www.instagram.com/gourmetgrazin318/
Louisiana Plumbing, LLC
https://www.facebook.com/LAPlumbingLLC
https://louisianaplumbingllc.com/
Northlake Cardiology & WellCare Center
https://www.facebook.com/northlakecw
https://www.northlakecardiologyandwellcarecenter.com/blog
Ped Trek
https://www.facebook.com/pedtrek
https://www.instagram.com/pedtrek/
Roy's Kids
(Local Area Non-Profit)
https://www.facebook.com/royskidsforchristmas
The Social Media Lady
https://www.facebook.com/social.media.lady
https://thesocialmedialady.com/
We are incredibly proud to have partnered with Gourmet Grazin'. Please take your time and review their Facebook account.
This or That Post
This post was created to engage the audience by asking them, 'Would you prefer this or that?' The audience is triggered to comment, and then they can be invited to follow the brand. These posts are also designed to be shareable, encouraging the audience to ask their friends the question.
Review Post
Review posts are designed to build goodwill with your audience as well as encourage more reviews and recommendations.
Graphics are created using the BRAND KIT that is developed during the onboarding process.
At Northlake Cardiology and WellCare, we have a multidisciplinary approach to improving overall health and reducing the risk factors for coronary heart disease, valvular heart disease, diabetes, high blood pressure (hypertension), atrial fibrillation, obesity, autonomic dysfunction (POTS), chronic angina and other chronic heart and vascular conditions.
In addition to comprehensive cardiology consultations, Dr. Atluri also specializes in diet & lifestyle modification, focusing on preventing & reversing heart diseases. She encourages her patients to integrate a natural lifestyle to attain optimum health.
https://www.linkedin.com/company/northlake-cardiology-and-wellcare-center/
Ped Trek is a company that was originally created to chronicle the RV travel adventures of The Pedersons.
However, it has morphed into a company to publish cancer-related books and products.
We are primarily a social media marketing company. We have found that most of our clients require website, photography, videography, and many other services in conjunction with our services. We offer semi-professional versions of most of these but when it comes to print quality graphic design or high-definition award winning commercials we refer to the best! Below, you will see our top referral partners categorized by service.
We refer to 2 different website companies depending on the type of additional services required.
S3 Media Group produces beautiful websites primarily for service-based businesses that will need to rank high in local searches for Google and Bing. One of the best examples is AccuTemp Cooling and Heating. This is a locally owned and operated HVAC business that almost always ranks number one for a flurry of preferred keywords.
S3 Media Group
Heating & Air Conditioning Specialists
We also refer to customers to StackOverlap, which also produces beautiful and functional websites. This company specializes in web and app development. A great example website was made for Pearl Street Auto Body.
we can make small changes and updates to abandoned WordPress sites. We can also create and add blogs to WordPress sites.
Just in case you were wondering what equipment we use to do the work listed above, I have put together links to buy the exact equipment we use. Please feel free to ask any questions! We update this list as we upgrade our equipment.
This is the very basic desktop computer Social Specialists use to perform every function of their daily tasks.
Social Specialists use a simple double-monitor setup.
I have been using this webcam for almost 4 years now. Video and audio is clear!
Although the webcam is great, sometimes you just need an earpiece! This one is great and can connect simultaneously to both your computer and phone.
With the significant amount of electronic devices activated, you should negate those ions with a Himalayan Salt Lamp. This one works great.
Spending hours upon hours on your keyboard will put a strain on your muscles, joints, and bones. Do yourself a favor and reduce that stress by purchasing ergonomic pads to support natural placements.
This table top rising desk fits most desks and requires no power. It rises and lowers using hydraulics and human power. It is quite sturdy and transitions easily from sit to stand even after 2 years of regular use.
Changing positions during an 8 hour workday keeps you healthier!
Once you have the standing desk, you need the mat to accompany the desk. This is one of the more expensive mats but I love the bumps and nodules that keep my feet moving.
What ergonomic desk setup would be complete without the ergonomic foot stool. They are all pretty much priced the same. I have found that they key to an ergonomic sedentary workspace is the ability to change positions regularly.
I love my yoga ball chair! It forces me to use my core while sitting at my desk.
The only downside I have found is the susceptibility to kitty cat claws.
Several of the links provided on this page are Affiliate Links. That means that if you use them to complete a purchase or create a subscription, we receive a commission of some kind. Using this code does not cost you anything extra, and sometimes we can get you a discount or freebie for using our code. If we recommend a product, we use it and genuinely appreciate the product or service. We do not recommend products we do not like. We clearly label all products that we have not used yet and therefore have not yet been reviewed.
The Social Media Lady is a constantly adapting social media agency that gets excited to exceed our clients' expectations. We serve the most value to those businesses without a social media professional on-staff. We enjoy the unusual but can make stodgy look stimulating. We want people to compliment your content. (C) 2020, Shreveport, Louisiana.
Contact Us: in**@th****************.biz, (318) 550-3687
