Making social media work for you and your business isn't always simple. And it's almost impossible for any business to thrive without social media in today's world. However, having a social media presence without an appropriate strategy can be just as damaging as having no social media presence at all. With that being said, social media is the least expensive and most efficient method of connecting with customers and creating brand awareness.
So why aren't more business owners embracing this new way of marketing?