Why Brand a Meme, Graphic, Photos, And Other Content?
Because your friends, family, employees, colleagues, and brand ambassadors share them!
It is challenging to produce new branded memes and graphics consistently, but it is necessary because this type of social content performs very well. Creating this form of content is straightforward but requires time for research and effort in production.
Branding is an essential aspect of your company. It plays a significant role in promoting your business on any social network. Without this fundamental element, it is easy for people to forget about your business quickly. Content moves fast on social media sites, and even the most impactful shares have a short shelf life and promptly get replaced by new ones. Your business needs fresh, branded content regularly!
Well, how many times have you saved a picture from social media to repost it?
Exactly.
Your graphic could travel the entire planet a few times. If your brand is on that photo, it will travel right along with the picture. Sure, a person can crop or photoshop it to remove the brand. But that is much less likely than the person merely posting. If you are spending the time or money to produce the content, reap as many benefits as possible.
"Meme" was coined by the often controversial evolutionary biologist Richard Dawkins in his 1976 book, The Selfish Gene. The Greek word "mimeme" he derives "meme" from comes from the Ancient Greek μίμημα (mīmēma), meaning "that which is imitated" / "something imitated" / "something copied."
Memes are a common type of share because they convey deep meanings (and sometimes a good laugh) in an easily understandable format. As a result, your social specialist will likely want to use memes, when applicable, to widen audience reach and to encourage others to share. Memes help businesses achieve higher social proof and engagement levels on all of the most well-known social media sites. These higher levels are an asset for companies with a digital presence. Current and future customers want assurance that dealing with your business is the right choice. Engagement, reviews, and testimonials help show that your company is worthy of the user's trust.
Show off your company values through which holidays are recognized and how you recognize them. For example, if you are a PROUD VETERAN-OWNED business, it would be essential to acknowledge all military holidays. If you are a bit new-age, you may want to recognize when the planet Mercury goes into retrograde. Or, if you like to let your nerd flag fly like us, you make sure to acknowledge Star Wars Day on May Fourth (may the force be with you).
We ask our clients to identify the holidays they want to be recognized at the beginning of our relationship because we know how handy this content can be to show off the character of the organization.
Branded content marketing includes content creation, curation, distribution, monitoring, and analysis. A successful marketer will weave your branded content throughout all of your channels (website, social media, print media), creating a unified message that reaches your desired audience at the right time.
Think like the amazing Marvel character Spider-Man. His unique sense of style and personal brand both spring to mind instantly. He wears a skintight bodysuit, spins webs, and climbs walls effortlessly. When you consider Spidey, his message is quite clear. Spider-Man never leaps into action or spins a web without wearing his patented uniform. He knows that people won't attribute his accomplishments to him without his unique branding.
If you prefer not to do these tasks yourself, our agency would be happy to help! Meme creation is one of our favorite tasks! We do all the other digital marketing agency stuff, too. Check out our packages and extra services here.
The Social Media Lady is a constantly adapting social media agency that gets excited to exceed our clients' expectations. We serve the most value to those businesses without a social media professional on-staff. We enjoy the unusual but can make stodgy look stimulating. We want people to compliment your content. (C) 2020, Shreveport, Louisiana.
Contact Us: in**@th****************.biz, (318) 550-3687
If you want to take a crack at meme creation, we highly recommend Canva (link below.) It is easy to use, free cloud-based software with an app for your phone!
If you are ready to start your career as a branded content creator, this equipment will help!
This is the very basic desktop computer Social Specialists use to perform every function of their daily tasks.
Social Specialists use a simple double-monitor setup.
I have been using this webcam for almost 4 years now. Video and audio is clear!
Although the webcam is great, sometimes you just need an earpiece! This one is great and can connect simultaneously to both your computer and phone.
With the significant amount of electronic devices activated, you should negate those ions with a Himalayan Salt Lamp. This one works great.
Spending hours upon hours on your keyboard will put a strain on your muscles, joints, and bones. Do yourself a favor and reduce that stress by purchasing ergonomic pads to support natural placements.
This table top rising desk fits most desks and requires no power. It rises and lowers using hydraulics and human power. It is quite sturdy and transitions easily from sit to stand even after 2 years of regular use.
Changing positions during an 8 hour workday keeps you healthier!
Once you have the standing desk, you need the mat to accompany the desk. This is one of the more expensive mats but I love the bumps and nodules that keep my feet moving.
What ergonomic desk setup would be complete without the ergonomic foot stool. They are all pretty much priced the same. I have found that they key to an ergonomic sedentary workspace is the ability to change positions regularly.
I love my yoga ball chair! It forces me to use my core while sitting at my desk.
The only downside I have found is the susceptibility to kitty cat claws.
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The Social Media Lady is a constantly adapting social media agency that gets excited to exceed our clients' expectations. We serve the most value to those businesses without a social media professional on-staff. We enjoy the unusual but can make stodgy look stimulating. We want people to compliment your content. (C) 2020, Shreveport, Louisiana.
Contact Us: in**@th****************.biz, (318) 550-3687
